We're entering a new phase of Organics. . . well, at least new to me.
It's bothering me enough that I drew a diagram a couple nights ago to wrap my brain around it a little better. I still didn't get it.

When I stared off on the vegan path in 1995, soy milk was not a common product. I had a choice of soy milk that tasted something like unsweet liquid oat bran and rice milk, that tasted like watered down, unsweet liquid rice bran.
No Tofutti, no veggie dogs at the grocery store. Definitely no garden burgers at Burger King, which aren't vegan anyway, and not vegetarian if you go so far as look at the ingredients in the cheese and ketchup you might get on it. Okay, enough of that.

Back on the subject.

Apparently the "organics industry" is a growing profit-goldmine, soiling up the purest of intentions. Gayla's post is a good example.
Incorporating the "green industry" seems dirty low-down to me, making me feel less progressive and more trendy. Yuck. While I'm all for companies vying for my dollar, at the same time I want to feel good about the company's approach. WalMart, Silk, and others seem to be growing and losing their values on opposite exponential levels.

So I ask you:
When you grab an organic product off the shelf, what are you envisioning? More precisely, what are your intentions for picking an organic product over a non-organic?

How do we rationalize these changes or how do we fight them? Is this why simplifying and local resources are rapidly becoming the "new green"?

Video courtesy of certifiedorganic.bc.ca, TerraCycle and MiracleGro image courtesy of the Daily Princetonian, MiracleGro ad in Gayla Trail's hands courtesy of You Grow Girl.